Writing
Thoughts on marketing, AI, leadership, and building things.
A practical starting checklist for showing up when nearby customers search for what you offer.
A few honest lessons from a year of student representation — the wins, the frustrations, and what actually moves things forward.
AI chatbots have moved from novelty to necessity — here's what a well-built one actually does for a small business.
How I split my time between representing thousands of students and running Wolves Digital — and what I've learned about priorities.